The Real Story Behind Anand Paul’s Business Classes

A Mission to Uplift the Malayali Business Community

Anand Paul never set out to become a teacher. He was a passionate entrepreneur who regularly shared his business journey on social media — the highs, the lows, and everything in between. His content was raw, honest, and relatable, especially to the everyday Malayali dreaming of building something of their own.

Anand Paul

Founder of Pennywort

As more people began to follow him, something unexpected happened.
He started receiving countless messages:
 
  • “Can you take a class?”
  • “Please teach us how to start a business.”
  • “Your words give us confidence.”
Listening to this growing demand, Anand decided to conduct a small class — in Malayalam, from an entrepreneur’s perspective, not a trainer’s. That first session struck a chord. It wasn’t filled with textbook theories or complicated charts. It was real talk. Real business. Real mistakes. Real success.
 
The response was overwhelming. Encouraged by the impact, Anand began conducting more sessions. One thing became clear — people didn’t need more teachers, they needed experienced voices.
That’s when Anand made a powerful observation:

“Today, many people are teaching business without ever running one. But those who have actually done business can truly bring change.”

So, Anand began reaching out to successful entrepreneurs across Kerala — people who had built businesses from scratch. He invited them to be part of his mission. Together, they started hosting classes where these real business owners shared their stories, strategies, failures, and visions directly with the students.

This unique approach — real entrepreneurs teaching real business — quickly gained momentum. Today, Anand Paul’s Business Classes are among the most popular in Kerala. Thousands have attended. And more importantly, many have started their own businesses, inspired by the stories they heard and the support they received.

What sets Anand’s initiative apart is the intention behind it.
It’s not about selling a course.
It’s about building a movement.

Anand Paul’s ultimate vision is to uplift the Malayali community, to create global recognition for Malayalis in the world of business, and to ensure that one day, being a Malayali will be synonymous with being a leader, a visionary, and a changemaker.

His classes are more than just lessons — they are a spark for a brighter future.

Which are the classes available now?

Class 1 - Export

Welcome to our Highly Selling Export Basic Class Recording. We appreciate your decision to learn about exports Secrets

TOPICS COVERED:

  •  Finding Buyers
  • Exporting License
  • ICEGATE/DGFT Accounts
  • LC Payment
  • Buyer Data Sources
  • AD Code Registration
  • Commercial Invoice & Packing List
  • Invoice Terms
  • Container Capacity & Minimum Goods
  • Export Procedures & Documentation
  • Shipping Process
Read More

Class 2 - Business

Please understand that this is a very basic class.. Only attend the class if you are a complete beginner.

This class is designed to bring more people into business.

In this, you can understand what to do before starting a business.

Included in the class

  1. Social situation
  2. Things to consider before choosing a business
  3. Working capital
  4. Some basic things to consider in business
  5. Choosing a business structure
  6. LLP, Private Limited Company (Pvt. Ltd.), Public Limited Company (Ltd./PLC)
  7. GST Registration - How GST works.
  8. Some licenses
  9. Valuable questions and answers
Read More

Class 3 - Amazon

We’re excited to help you get started with your Amazon selling journey. Below are the topics we’ll cover:

📚 Class Topics:

  1. How to schedule products in Amazon
  2. How to pack your product properly
  3. Amazon's return policy and procedures
  4. How to create an Amazon Seller account
  5. How to list products on Amazon Seller
  6. Why Amazon is the best platform for sellers
  7. How to reduce your shipping charges
  8. How to communicate effectively with Amazon
  9. How to improve your sales performance
  10. What is Dropshipping and how it works
  11. Amazon payment modes and methods
  12. How to find unique and profitable products
  13. How to avoid Amazon product mapping issues
  14. Introduction to Amazon Advertising

Amazon Global Selling – reach the world 🌍

Read More
Both class 1&2

Business & Export Basics – Beginner’s Guide for Malayalees

📦 2 Video Classes:
✅ How to Start a Business – 2 Hrs
✅ Export Basics – 3 Hrs
🎥 Access via Google Drive / YouTube
📆 1 Year Validity
💰 Fee: ₹1199/- Only

👨‍🏫 Trainers:
Anand Paul – Entrepreneur
Binu – Shipping Agent
Manu – Chartered Accountant

👉 Perfect for beginners in Kerala to learn business & export in a simple, practical way.

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Both class 2&3

Business + Amazon Business Combo
Beginner’s Guide for Kerala Entrepreneurs

✅ Includes:
⿡ How to Start a Business – 2 Hrs
⿢ Amazon Business Class – 2 Hrs

📲 YouTube Private video/ Google Drive
📆 1-Year Access – Anytime, Anywhere
💰 Special Combo Price: ₹1499/- (Value ₹1798)

👨‍🏫 Trainers:
Anand Paul – Entrepreneur
Manu – Chartered Accountant
Ajmal Khalid – Amazon Seller
Gopakumar – Amazon Specialist

💡 Learn:

  • Business setup (LLP, Pvt. Ltd., GST, licenses)
  • Amazon Seller account, product listing & packing
  • Shipping, returns, payments & dropshipping
  • Finding profitable products & boosting sales
  • Amazon Ads & Global Selling
Read More

Both class 1&3

🌍 Most Wanted Export & Amazon Business Combo Class (Recorded)

🚢 Export Basics – Learn:
✅ Find Genuine Buyers
✅ Export License & AD Code
✅ DGFT, ICEGATE Setup
✅ Commercial Invoice & Docs
✅ Real Shipping Process

🛒 Amazon Business – Learn:
✅ Seller Account Setup
✅ Product Listing & Packing
✅ Return Policy & Payments
✅ Dropshipping & Global Selling
✅ Ads, Sales Boost & Mapping Issues

🎥 Recorded Classes – 1 Year Access
💯 100% Refund (3 Days)
💰 Combo Offer: ₹1999 (Actual ₹2198

Read More

Class 4 - Patents & Trademarks

Intellectual Property (IP) – Complete Guide for Entrepreneurs & Exporters

Intellectual Property (IP) – Complete Guide for Entrepreneurs & ExportersAre you a business owner, student, or aspiring exporter who wants to protect your brand, product, or idea? This specially designed class will help you understand Intellectual Property (IP) in simple, practical terms.

This detailed session covers:

✅ Topics Included

What is Intellectual Property?

Why is IP Important

Types of Intellectual Property (Overview)

Industrial Designs & What They Protect

Geographical Indications (GI)

Kinds of Trademarks & Who Can Apply

Trademark Registration Process in India

Duration & Renewal (Trademarks, Copyright, Patents, Designs)

Trademark Infringement & How to Avoid It

Business Checklist for IP

Additional Checklist for Exporters

Copyright – Duration & Application Process

Patent – What It Is, What’s Patentable / Not Patentable

Patent Process in India (Steps + 20-Year Rule)

Industrial Design: Features, Registration & Duration

Quick Evaluation Guide for Entrepreneurs
Intellectual Property: Durations & Renewals (India)
Q & A Session

“In the beginning of the IP class, the video quality may not be very clear. We sincerely apologize for this. However, the content is still understandable, and the quality improves within a few minutes.”

🎥 Course Details

Mode: Google Meet (Live Interactive Session)

Validity: Recording available for 1 year (Google Drive & YouTube)

Language: Simple English + Malayalam explanations for clarity

Read More
Both class 3&4​

Amazon Business + Intellectual property Combo Classes

Amazon Business + Intellectual property Combo Classes1️⃣ Amazon Business Class

Learn everything to start selling on Amazon:

✔️ Account setup & product listing

✔️ Packing, returns & shipping cost reduction

✔️ Finding profitable products & avoiding mapping issues

✔️ Amazon Ads, Global Selling & Dropshipping explained

✔️ Payments, policies & boosting sales performance

📌 Includes study materials & extra resources.

2️⃣ Intellectual Property (IP) Class

Protect your brand, product & ideas with clear guidance on:

✔️ Trademarks, Copyrights, Patents, Industrial Designs, GI

✔️ Registration, Duration & Renewals

✔️ Infringement & how to avoid it

✔️ Business & Exporter checklists

✔️ Patent process + 20-year rule

✔️ Q&A session

⚠️ Note: First few minutes video quality is low, but it clears up quickly.

📌 1-Year Recording Access (Google Drive + YouTube)

📌 Language: English + Malayalam

Read More

Both class 2&4​

Business & Intellectual property Combo Classes

1️⃣ Business Basics
For absolute beginners – covering working capital, choosing business structure, GST, licenses & Q&A.
💡 Refund if not satisfied.

2️⃣ Intellectual Property
Covers trademarks, copyright, patents, industrial designs, GI, renewals, infringement & checklists.
⚠️ First few minutes video quality is low, then clear.

🎥 1-Year Access | English + Malayalam

Read More

Both class 1&4​

Export & Intellectual property Combo Classes

First Class: Export Basics (Recording)

Topics: Finding Buyers, Export License, ICEGATE/DGFT, LC Payment, Buyer Data, AD Code, Invoices, Container Capacity, Export Procedures, Shipping.

📌 Watch anytime for 1 year (like YouTube).

Second Class: Intellectual Property (Live + Recording)

Topics: Trademarks, Copyright, Patents, Industrial Designs, GI, Duration & Renewals, Infringement, Business & Exporter Checklists, Q&A.

⚠️ First few minutes video quality is low, but it improves quickly.

🎥 Validity: 1 Year

🌐 Language: English + Malayalam

Read More
Buy All Classes

Best-Selling Combo Classes by Anand Paul

Perfect for beginners who want to confidently step into Export & Online Business.

🚢 1. Export Basic Class 
Learn how to find buyers, get an export license, handle LC payments, create invoices, understand shipping, and more. Watch anytime for 1 year!

📦 2. Amazon Business Class
Step-by-step training to list and sell your products on Amazon. Ideal for individuals with no prior experience.

📊 3. Business Basics
Understand what business to start, branding, customer handling, pricing & mindset – a perfect foundation for beginners.

⚖️ 4. Intellectual Property (IP) – Complete Guide

Protect your brand, product, or idea with this beginner-friendly IP class.

✅ Covers:

What is IP & Why it matters

Trademarks, Copyrights, Patents, Designs

Registration & Renewal (India)

Geographical Indications (GI)

Trademark Infringement & How to avoid it

Quick Business & Exporter Checklists

Q & A Session

📌 Note: Initial video may be slightly unclear, but improves within minutes.

Read More
Person holding a credit card while shopping online on a laptop, indicating ecommerce transactions.

Purchase Export Data

📌 It is just a Recorded class – Watch anytime for 1 year like a YouTube video

After watching the class, please give your comments..

💬 Have questions?
Feel free to contact to the number given to know more about the class.

If you have any doubts after watching the class, there will be a WhatsApp group to ask your doubts. Just inform me after class to add you the WhatsApp group.

 

Do You Want to Improve Your Business?

I empower individuals to find the balance in their life. You can discover self-realization, self discipline and wisdom.
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